Ritta & Associates
Launching a new era for Samsung in HDTV.
Samsung LED TV Campaign

This spring Samsung introduced a new category in television with the launch of LED TV. Ritta & Associates worked closely with Samsung to leverage their global campaign theme, "A New Species," by developing key messaging across a wide array of collateral and point-of-sale materials targeted to consumer electronics dealers and consumers.

Launch Kit – For this stunning new HDTV, R&A created a Launch Kit to deliver educational information to Samsung retail partners, so their sales teams would understand the breakthrough aspects of the TV, as well as the marketing plan supporting the launch. Included in the Launch Kit are a 28-page brochure detailing the technologies and elegant features of the new LED technology, examples of available in-store displays, and a series of dealer ad templates.

LED Launch Brochure – A dramatic 28-page brochure incorporates consumer insight into the development of the Samsung LED TV, as well as illustrating the marketing campaign and all of the marketing components available to the dealer network. The various target audiences and their purchase needs and desires are outlined, helping to connect the advertising message with how the new Samsung LED TV will enhance their lives.
Samsung LED HDTV In-Store Display

In-Store Displays
To develop a dynamic connection with customers, R&A created graphics for engaging end-of-aisle displays for national consumer electronics retailers. Situated in prime advertising real estate in store environments, these displays include striking graphic panels and an integrated flipbook that provides in-depth messaging to customers. Currently there are over 1,500 Samsung LED HDTV displays in retailers nationwide.

"This work is significantly better than any kit that we have done before. The creative is spot on and the layout looks great. The printing gives the strong impression of premium quality. As you know, the bar is always raised for us at Samsung. We always push the envelope for even greater future success. Let me just say, "Nice job!" We appreciate every effort and challenge that went into delivering this first class piece of work."

– John Lavoie, Director
    Integrated Marketing Communications,
    Samsung Electronics America

Samsung Ad Templates


Ad Templates
Also included in the LED Launch Kit is a collection of ad templates for dealers that focus graphically on the New
Species concept. Compelling copy and exceptionally
sharp photos reinforce the TV's unique ability to display
break-through picture quality.

Lifestyle Photography
In order to create a unified library of photos for national
use by local/national agencies, dealers and Samsung,
R&A coordinated a comprehensive three-day photo shoot
in Miami, Florida, with room settings, varied models and
angles to be used in all materials.

 Lifestyle Photography

What's Next?
In addition to the LED efforts, Ritta is currently working on a number of new product initiatives with Samsung. These span LCD and Plasma HDTVs, Home Theater, Blu-ray Disc Players and digital cameras. Ritta & Associates has been working with Samsung Electronics America for more than ten years, across many product lines. "It's a terrific partnership," said Kevin Janosz, R&A Account Supervisor. "And with the growth of new technology and R&A's creative diversity, we look forward to an ongoing team effort and even more exciting projects."

 

Ritta & Associates

568 Grand Avenue Englewood NJ 07631
Tel: 201 567 4400   Email: info@ritta.com
 

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