Englewood, NJ — The speed of change is impossible to keep up with, unless you are setting the pace.
This year Samsung Electronics of America is once again leading the pack and will release something
the world has never seen before, Full HD 3D televisions. To market this level of innovation, Samsung
has once again teamed up with award-winning marketing and advertising firm Ritta & Associates
to ensure their TVs would continue to be the ones the rest strive to measure up to.

“People have a preconceived notion as to what the 3D experience is supposed to look like.“ said Kevin
Janosz, COO at Ritta. “Everything you have ever thought, no longer exists. No cardboard glasses or
arbitrary flying objects - the full HD 3D TVs of today offer a whole new sophisticated viewing experience.”

Samsung has been a client of Ritta’s for over ten years. Over
that time technology has advanced and so has Ritta’s approach
to launching their cutting-edge products. Armed with a strategic,
results-driven approach and an extensive knowledge of the
industry, Ritta created an integrated range of marketing materials
to educate both the public and retailers alike on this new era of
home entertainment.

By working closely with Samsung and utilizing familiar imagery
found in one of 2009’s biggest animated 3D blockbusters, Ritta
was able to create collateral brochures and online components to
instruct sales personnel. This framework was also used to develop
dynamic Point of Sale displays to entice and educate the consumer
on Samsung’s new 3D technology.

Janosz commented, "There is a heightened level of importance on
the consistency of messaging so that having a basis at the onset is
tremendously valuable and effective when it comes to building a
strong campaign."